The Icon Series

Introducing the first in a series of portraits and interviews that focus on inspiring
female profiles, muses, brand ambassadors, and friends, whom we call INWEAR ICONS

“My style is kind of eclectic – I love beautiful stuff. I like to surround myself with things that give me energy.”

Meet Ursula Wångander, stylist and model and a forever inspiration to us, not just with her impeccable style
and eye for quirky details, but more so with her spirit, knowledge, and confidence. She opened her home in
Stockholm to us and gave us a tour of her favourite city, where she calls home.

“I love Stockholm because it’s like a small and big city at the same time.”

URSULA’S TOP 3 PLACES IN STOCKHOLM: